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The murky world of customer feedback measurement: Part 3

The murky world of customer feedback In this third article, we’re going to look in more detail about Net Promoter Score (NPS) and its history. Predominantly because in my experience […]

The murky world of customer feedback measurement: NPS, CSAT or CE? Part 2

In part 1 we established the need to seek and measure customer feedback to make both customers’ lives simpler and easier, and to also deliver tangible business benefits, namely increased […]

Is the Customer always right? The murky world of customer feedback measurement: NPS, CSAT or CE?

  The murky world of customer feedback measurement: NPS, CSAT or CE? Welcome to guest blogger Richard Kimber from The Customer Experience giving us his views on measuring customer satisfaction and what […]